Launch of local shops loyalty scheme
A REVAMPED reward scheme for loyal shoppers will launch in October to boost the city’s shopping centre.
Shoppers in Wells will be given a loyalty card which the traders will stamp with the value of the purchase. When there are £100 worth of stamps on the card it should be dropped into a box at the Town Hall Tourist Information Centre.
Every month a completed card will be drawn and the winner gets five £10 vouchers to spend in shops run by league members.
Chalmers HB of Chamberlain Street is sponsoring the scheme. The company’s David Winter said: “As a local firm of accountants, we are delighted to sponsor the new Wells loyalty scheme.
“Wells is a unique city with great character and charm, helped greatly by its abundance of independent shops and places to eat.
“We hope that this scheme encourages the local people of Wells to provide the much-needed support to these businesses which are so valuable to our High Street ensuring their survival in this period of economic recovery.
“Supporting these independent businesses will also benefit the other local businesses that in turn support them, including the local produce suppliers, tradespeople and other support services.”
The new-look reward scheme has been devised by Robert Powell of Basil Powell Shoes, Rob Bevan of Protec, Louis Agabani from The Bishop’s Eye and Deputy Mayor Philip Welch.
“This is a great opportunity to reward the loyal shoppers of Wells and help the retailers of Wells to work together to recover from the coronavirus lockdown in the spring,” said Robert Powell.
The loyalty league’s former treasurer Rodney Angel, who used to work at the city’s NatWest bank, has passed the financial baton to Wells Town Clerk Steve Luck.
“I am delighted to support this brilliant scheme,” said Steve, who will work as treasurer in his own time as a volunteer.
Participating traders will be publicised in Wells Voice.
Wells Voice editor Andy Vallis said: “It’s great that this scheme is taking off again. We all want to see a flourishing city centre and hopefully this will help.”
• Picture: David Winter, a director of Chalmers HB, left, with Steve Luck outside the Tourist Information Centre which will be the base for the new-look loyalty scheme that will launch in October