Virtual ingredients part of this year’s mix

July 30 2020
Virtual ingredients part of this year’s mix

WHILST the viability of a 2020 physical Wells Food Festival is still under discussion, plans are full steam ahead for an exciting and interactive virtual festival.

This will either operate as a standalone or will accompany the actual event.

With Wells-based Charlie Bigham’s as headline sponsor, the food festival has been taken to another level. The virtual festival will be a unique 48-hour online shopping experience on October 10 and 11, hosted by UK magazine Country Living with promotional support from Good Housekeeping magazine.

“Our top priority this year is to support our artisan producers and local traders,” said festival director Jon Abbott.

“Collaborating on this scale with these national magazines and Charlie Bigham’s to deliver a virtual festival will provide our stallholders with an incredible reach, and allows us to extend our invitation to potential new artisan producers creating a great shopping experience.”

Gerry Koen, pictured above, from Wells-based company Billies and Tong said: “We always look forward to Wells Food Festival so we’re delighted that it’s still going to be taking place this year, even if it’s a different format.

“We’ve been lucky with fantastic support locally over the last few months but it’ll be exciting to extol the virtues of biltong to a wider, national audience.”

Details of the virtual festival are yet to be revealed but in addition to providing a shopping platform, it is hoped that demonstrations, talks, videos and live streaming will all be in the mix.

“Our aim is to turn this challenging time around into something really positive,” said Charlie Bigham.

“And what better than a virtual festival with Country Living with their wealth of experience. This is a tremendous opportunity to showcase the West Country’s fantastic produce and producers in a creative and inspirational way.”

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