Welcome return of local loyalty scheme

October 29 2020
Welcome return of local loyalty scheme

IT’S back. It’s better. And it’s gathering wide support.

The original Wells Loyalty League was launched more than 20 years ago by Basil Mogg, who ran a garden centre in Ash Lane, and Michael Chamberlain, assistant editor of the Wells Journal.

Now it has returned, brighter and more modern, to help Wells city centre through the coronavirus crisis.

Shoppers are being given a loyalty card which the retailers will stamp with the value of the purchase. When there are £100 worth of stamps on the card it is dropped into a box at the town hall Tourist Information Centre.

Every month completed cards will be drawn and the winners given five £10 vouchers to spend in shops run by league members.

There will be supplies of these free cards at all participating retailers and the Tourist Information Centre at the town hall.

Four volunteers came together to relaunch the league. Two retailers, Robert Powell of Basil Powell Shoes and Rob Bevan of Protec, and two city councillors – Louis Agabani and Philip Welch, now the Mayor of Wells.

Then Town Clerk Steve Luck offered to become treasurer and Alison Luck the secretary – both working unpaid in their own time.

The new Wells loyalty card

The new Wells loyalty card

“It is very exciting to revitalise a loyalty scheme in Wells again,” said Robert Powell.

“It gives retailers the opportunity to work together to reward the loyal shoppers of Wells. It will also highlight the variety and quality of the wonderful shops we have.

“And we would like to thank Rodney Angel, treasurer of the original Loyalty League, for his help in setting up the new one.”

Rob Bevan said: “We are delighted at Protec to be part of Wells Loyalty League. It’s a great scheme that helps support our local community and businesses at a time when we’re all facing unprecedented challenges together. Can’t wait to see the loyalty cards appearing in our shops again.”

The sponsors are Chambers HB, the accountancy firm in Chamberlain Street, and Wells City Council.

The new artwork was designed by Wells artist Chris Lee.

• Picture: Gordon Smith of Scribbles, Robert Powell of Basil Powell Shoes, Peter Culley of Britelly, Wells Mayor Philip Welch, Rob Bevan from Protec and city councillor Louis Agabani