Wells makes history with tourism award

September 29 2021
Wells makes history with tourism award

WELLS has made history by winning the prestigious Coach Friendly Destination award for the second year running.

It was named the winner at the 2020 British Coach Tourism Awards ceremony – postponed due to Covid – held at the National Motorcycle Museum in Birmingham on September 22.

Five destinations were shortlisted from the many entrants for this category: The City of Wells, Bournemouth, Christchurch and Poole (BCP Tourism), Southport, Otley and Burnham-on-Sea.

Ross Young, who organised the ‘meet and greet’ team welcoming coaches and their passengers to the coach park in Princes Road, was “incredibly proud” to have represented the city at the awards.

“Wells won it in 2019 against strong opposition and the city is the first destination to win the category two years running,” he said.

“This is testament to the brilliant job my team have done and I can’t thank them enough.”

The Coach Friendly Destination award “is for villages, towns, cities, regions (geographic or tourist), islands and countries that can demonstrate not only a commitment to welcoming coaches, coach groups and coach drivers, but also what they did to enhance that welcome. In addition to on-the-ground delivery, judges took an interest in examples of website development and partnership working.”

Ross Young with the award

Ross Young with the award

The Wells meet and greet scheme has now developed into the ‘Wells Ambassadors’ who can be seen in the centre of the city welcoming all visitors to Wells.

“Coach operators and drivers are being encouraged to contact me to guarantee a ‘meet and greet’, and the number doing so is slowly rising,” said Ross.

“I felt so many visitors come into Wells in all forms of transport that we needed to expand to welcome them all and I’m delighted to say we now have 24 Ambassadors doing a brilliant job.”

People interested in becoming an Ambassador should ring Ross on 07721 523487 or email: ross-young@hotmail.co.uk